A Public Relations Agency for Brazil and Latin America
The New Standard is a trilingual public relations agency headquartered in São Paulo, operating across eight Latin American markets: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, and Peru. We build and protect reputations for international companies through media relations, executive positioning, and strategic communications.
What a Public Relations Agency Does
A public relations agency earns what advertising cannot buy: third-party credibility. It comes through media relationships built before you need them and a team that answers when a journalist calls.
Public Relations Services at The New Standard
Media relations across national, business, and sector press. Executive positioning and thought leadership. Corporate communications for announcements, milestones, and market entries. Crisis preparedness connected to our crisis communications practice. And integration with our influencer campaigns and social programs, because coverage, creators, and owned channels work as one system or not at all.
Proof: Gestamp, Seequent, and Itaú
When Gestamp, the Spanish industrial group, inaugurated its Piracicaba plant, we ran the market entry communications: journalist-by-journalist press invitations, briefing materials in Portuguese, and an inauguration operated as a press event. The Seequent and Itaú case studies show the same discipline in other industries. Seequent: “From Visibility to Influence”; Itaú: “450 km of Bike Lanes, Celebrated Citywide”. Read all three on their case pages.
If you are entering or growing in Latin America and need a public relations agency that operates where you do, tell us what you are building. We answer in English, Portuguese, and Spanish.