The New Standard

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Ideas, campaigns, and perspective on public relations and communications across Latin America.

Corporate Communications and Media Relations

Preparing a Global Executive for a Brazilian Media Interview

Prepare a global executive for a Brazilian media interview with a practical worksheet for messages, evidence, language, difficult questions and follow-up. September 8, 2026 Corporate Communications and Media Relations

Factory Opening PR in Brazil: A Press Plan for International Manufacturers

Plan a factory opening in Brazil with a press-kit checklist, launch worksheet and interview plan for business, local and specialist media. September 7, 2026 Choosing a PR Agency

How to Brief a PR Agency in Brazil: A Template for International Teams

Build a clear PR brief for Brazil. Define audiences, scope, approvals, budget and measurement so agencies can propose work you can compare. September 7, 2026 Choosing a PR Agency

Switching PR Agencies in Brazil: A Handover Checklist for International Teams

Plan a PR agency handover in Brazil with a practical checklist for open work, approved materials, access and reporting. September 7, 2026 Choosing a PR Agency

How Much Does a PR Agency Cost in Brazil and Latin America

Christopher Suttenfield, Co-founder and Business Development Director, The New Standard. Christopher advises international and multinational companies on communications as they enter and… August 7, 2026 Market Entry and Latin America Strategy

Market Entry in Latin America: The Communications Guide for International Companies

Christopher Suttenfield, Co-founder and Business Development Director, The New Standard. Christopher advises international and multinational companies on communications as they enter and… August 7, 2026 Choosing a PR Agency

How Multinationals Evaluate PR Agencies in Brazil: Criteria, Cases and Trade Press

Thiago Carneiro, Co-founder and Client Servicing Director, The New Standard. Thiago leads client servicing at The New Standard, running corporate affairs mandates… August 6, 2026 Corporate Communications and Media Relations

PR Agencies for Corporate Affairs in Brazil and Latin America

Thiago Carneiro, Co-founder and Client Servicing Director, The New Standard. Thiago leads client servicing at The New Standard, running corporate affairs mandates… August 6, 2026 Crisis Communications

Crisis Communications for International Companies in Brazil: A Preparedness Playbook

Christopher Suttenfield, Co-founder and Business Development Director, The New Standard. Christopher advises international and multinational companies on communications as they enter and… August 6, 2026 Influencer Marketing

B2B Influencer Marketing in Brazil: The 2026 Tech PR Playbook

When it comes to B2B influencer marketing, Brazil demands a completely different playbook from the United States or Europe. There, companies run… April 14, 2026

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Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.