The New Standard

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Ideas, campaigns, and perspective on public relations and communications across Latin America.

Choosing a PR Agency

How Much Does a PR Agency Cost in Brazil and Latin America

Christopher Suttenfield, Co-founder and Business Development Director, The New Standard. Christopher advises international and multinational companies on communications as they enter and… August 7, 2026 Market Entry and Latin America Strategy

Market Entry in Latin America: The Communications Guide for International Companies

Christopher Suttenfield, Co-founder and Business Development Director, The New Standard. Christopher advises international and multinational companies on communications as they enter and… August 7, 2026 Choosing a PR Agency

How Multinationals Evaluate PR Agencies in Brazil: Criteria, Cases and Trade Press

Thiago Carneiro, Co-founder and Client Servicing Director, The New Standard. Thiago leads client servicing at The New Standard, running corporate affairs mandates… August 6, 2026 Corporate Communications and Media Relations

PR Agencies for Corporate Affairs in Brazil and Latin America

Thiago Carneiro, Co-founder and Client Servicing Director, The New Standard. Thiago leads client servicing at The New Standard, running corporate affairs mandates… August 6, 2026 Crisis Communications

Crisis Communications for International Companies in Brazil: A Preparedness Playbook

Christopher Suttenfield, Co-founder and Business Development Director, The New Standard. Christopher advises international and multinational companies on communications as they enter and… August 6, 2026 Influencer Marketing

B2B Influencer Marketing in Brazil: The 2026 Tech PR Playbook

When it comes to B2B influencer marketing, Brazil demands a completely different playbook from the United States or Europe. There, companies run… April 14, 2026 Influencer Marketing

Top 5 Influencer Marketing Agencies in Brazil: 2026 Guide

Brazil is a digital powerhouse. It has one of the highest social media usage rates on the planet, making it a goldmine… April 12, 2026 Corporate Communications and Media Relations

Experiential PR in Brazil: Why “Phygital” Beats Ads in 2026

If you are analyzing your marketing budget for Latin America, you might notice a disturbing trend. The cost of digital ads (CAC)… January 23, 2026 Corporate Communications and Media Relations

Tech PR Agency Strategy: Why Silicon Valley Tactics Fail in Brazil

If you are looking for a Tech PR Agency in Brazil for 2026, you are likely facing a specific frustration. You have… January 20, 2026 Choosing a PR Agency

Digital PR Agencies in Brazil: Stop Buying Links, Start Earning Them

If you are searching for Digital PR Agencies in 2026, you are likely trying to solve a specific problem. You need higher… January 19, 2026

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+55 (11) 3274 7711

The New Standard, Main Office
Rua Estela, 515 · Bloco F, Conjunto 192
Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.