The New Standard

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Ideas, campaigns, and perspective on public relations and communications across Latin America.

B2B Influencer Marketing Brazil: 2026 Guide for Tech PR

When it comes to B2B influencer marketing, Brazil demands a completely different playbook from the United States or Europe. There, companies run… April 14, 2026

Brazil Influencer Marketing Guide: 2026 B2B Agency Directory

Brazil is a digital powerhouse. It has one of the highest social media usage rates on the planet, making it a goldmine… April 12, 2026

Experiential PR in Brazil: Why “Phygital” Beats Ads in 2026

If you are analyzing your marketing budget for Latin America, you might notice a disturbing trend. The cost of digital ads (CAC)… January 23, 2026

Tech PR Agency Strategy: Why Silicon Valley Tactics Fail in Brazil

If you are looking for a Tech PR Agency in Brazil for 2026, you are likely facing a specific frustration. You have… January 20, 2026

Digital PR Agencies in Brazil: Stop Buying Links, Start Earning Them

If you are searching for Digital PR Agencies in 2026, you are likely trying to solve a specific problem. You need higher… January 19, 2026

Market Entry Brazil: How to Avoid the “Foreigner Tax” in 2026

If you are a Marketing Director in London or New York looking at a spreadsheet titled “LatAm Expansion,” you likely already know… January 18, 2026

Crisis Management Firms in Latin America: 4 Ways Your Brand Is Exposed Right Now (And How to Fix It)

If you are currently evaluating crisis management firms in Latin America, or if you are sitting comfortably with a retainer agency, we… January 17, 2026

Top 5 Public Relations Agencies in Brazil: 2026 Guide

The short answer: the best PR agencies in Brazil in 2026 are The New Standard (the strongest choice for international and multinational… January 17, 2026

Marketing Strategy in Latin America: 5 Strategic Shifts Global Brands Must Make in 2026

If you are a Marketing Director defining your Marketing Strategy in Latin America for Q1 in 2026, you might be tempted to… January 3, 2026

Why Digital PR Agencies Are Replacing Traditional Firms in Latin America (The 2026 Guide)

If you are searching for Digital PR Agencies in 2026, you likely already know that the old way of doing public relations… December 22, 2025

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The New Standard, Main Office
Rua Estela, 515 · Bloco F, Conjunto 192
Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.