The New Standard

Blog

Ideas, campaigns, and perspective on public relations and communications across Latin America.

Market Entry and Latin America Strategy

Market Entry Brazil: How to Avoid the “Foreigner Tax” in 2026

If you are a Marketing Director in London or New York looking at a spreadsheet titled “LatAm Expansion,” you likely already know… January 18, 2026
Crisis Communications

Crisis Management Firms in Latin America: 4 Ways Your Brand Is Exposed Right Now (And How to Fix It)

If you are currently evaluating crisis management firms in Latin America, or if you are sitting comfortably with a retainer agency, we… January 17, 2026
Choosing a PR Agency

Top 5 Public Relations Agencies in Brazil: 2026 Guide

If you are an International Marketing Director planning a market entry into Latin America, choosing a partner in Brazil is your hardest… January 17, 2026
Market Entry and Latin America Strategy

Marketing Strategy in Latin America: 5 Strategic Shifts Global Brands Must Make in 2026

Five shifts define marketing strategy in Latin America in 2026: why brands are moving to digital PR agencies, the explosion of tech… January 3, 2026
Choosing a PR Agency

Why Digital PR Agencies Are Replacing Traditional Firms in Latin America (The 2026 Guide)

If you are searching for Digital PR Agencies in 2026, you likely already know that the old way of doing public relations… December 22, 2025
Influencer Marketing

Fintech PR in LatAm: Why Your 2026 Strategy Needs ‘Experts’, Not Just Influencers

If you are looking for Fintech PR solutions in Latin America for 2026, you have likely realized that the traditional global playbook… December 11, 2025
Choosing a PR Agency

How to Choose a PR Agency in Latin America: The 2026 Guide

Latin America is eight distinct media markets, not one region. A PR agency working here needs local press relationships in each market,… December 5, 2025
Choosing a PR Agency

How to Choose the Right PR Crisis Management Firm in Brazil (And the Top 5 Agencies)

When a reputational threat looms, the speed and precision of your response define your future. PR crisis management is not just about… December 1, 2025
Market Entry and Latin America Strategy

The Power of PR Strategy in International Expansion

PR is the multiplier on international expansion: it turns an unknown entrant into a credible local player before the first sales conversation.… July 25, 2025
Influencer Marketing

Why the Mega-Influencer Era is Over in Brazil and What Your Brand Should Do Next

Brazil’s social media is booming, with the country ranking third in the world as the most online population. Think high level energy,… February 5, 2025

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The New Standard, Main Office
Rua Estela, 515 · Bloco F, Conjunto 192
Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.