The New Standard

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Ideas, campaigns, and perspective on public relations and communications across Latin America.

Fintech PR in LatAm: Why Your 2026 Strategy Needs ‘Experts’, Not Just Influencers

If you are looking for Fintech PR solutions in Latin America for 2026, you have likely realized that the traditional global playbook… December 11, 2025

How to Choose a PR Agency in Latin America: The 2026 Guide

If you are expanding your business into this region in 2026, the first item on your checklist is likely finding a partner… December 5, 2025

How to Choose the Right PR Crisis Management Firm in Brazil (And the Top 5 Agencies)

When a reputational threat looms, the speed and precision of your response define your future. PR crisis management is not just about… December 1, 2025

The Power of PR Strategy in International Expansion

PR is the multiplier on international expansion: it turns an unknown entrant into a credible local player before the first sales conversation.… July 25, 2025

Why the Mega-Influencer Era is Over in Brazil and What Your Brand Should Do Next

Brazil’s social media is booming, with the country ranking third in the world as the most online population. Think high level energy,… February 5, 2025

How Brazilian Brands Win at Carnival: Turning Culture into Sales (Spoiler: Yours Can Too)

Why Carnival Isn’t Just Confetti and Caipirinhas Carnival in Brazil isn’t just a party. It’s a cultural obsession that takes over the… January 31, 2025

Woman Becomes Overnight Celebrity Due to Airplane Drama

In December 2024, an ordinary flight turned into the unexpected launchpad for Jeniffer Castro’s internet stardom. The drama began when Castro politely… December 16, 2024

You Want to Put That Pistachio Where?

How Social Media Drove Brazil Nuts for Pistachios If you’ve ever wanted to try ultra-processed pistachio cream on a pizza, 2024 is… December 8, 2024

“God Forbid a Woman CEO”: how Tallis Gomes Learned the Hard Way that Not All Publicity is Good Publicity

Founder of Easy Taxi and casual misogynist Tallis Gomes is learning the hard way that not all publicity is good publicity. On… September 23, 2024

The Impact of Experiential Marketing in Public Relations

In the ever-evolving landscape of public relations, brands continuously seek innovative ways to connect with their audiences, enhance brand loyalty, and generate… May 1, 2024

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Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.