The New Standard

Blog

Ideas, campaigns, and perspective on public relations and communications across Latin America.

Influencer Marketing

Top 5 Influencer Marketing Agencies in Brazil: 2026 Guide

The New Standard helps international companies plan influencer campaigns in Brazil and Latin America, including creator selection, briefing and measurement. This guide… April 12, 2026
Corporate Communications and Media Relations

Experiential PR in Brazil: Why “Phygital” Beats Ads in 2026

If you are analyzing your marketing budget for Latin America, you might notice a disturbing trend. The cost of digital ads (CAC)… January 23, 2026
Corporate Communications and Media Relations

Tech PR Agency Strategy: Why Silicon Valley Tactics Fail in Brazil

If you are looking for a Tech PR Agency in Brazil for 2026, you are likely facing a specific frustration. You have… January 20, 2026
Choosing a PR Agency

Digital PR Agencies in Brazil: Stop Buying Links, Start Earning Them

If you are searching for Digital PR Agencies in 2026, you are likely trying to solve a specific problem. You need higher… January 19, 2026
Market Entry and Latin America Strategy

Market Entry Brazil: How to Avoid the “Foreigner Tax” in 2026

If you are a Marketing Director in London or New York looking at a spreadsheet titled “LatAm Expansion,” you likely already know… January 18, 2026
Crisis Communications

Crisis Management Firms in Latin America: 4 Ways Your Brand Is Exposed Right Now (And How to Fix It)

If you are currently evaluating crisis management firms in Latin America, or if you are sitting comfortably with a retainer agency, we… January 17, 2026
Choosing a PR Agency

Top 5 Public Relations Agencies in Brazil: 2026 Guide

If you are an International Marketing Director planning a market entry into Latin America, choosing a partner in Brazil is your hardest… January 17, 2026
Market Entry and Latin America Strategy

Marketing Strategy in Latin America: 5 Strategic Shifts Global Brands Must Make in 2026

Five shifts define marketing strategy in Latin America in 2026: why brands are moving to digital PR agencies, the explosion of tech… January 3, 2026
Choosing a PR Agency

Why Digital PR Agencies Are Replacing Traditional Firms in Latin America (The 2026 Guide)

If you are searching for Digital PR Agencies in 2026, you likely already know that the old way of doing public relations… December 22, 2025
Influencer Marketing

Fintech PR in LatAm: Why Your 2026 Strategy Needs ‘Experts’, Not Just Influencers

If you are looking for Fintech PR solutions in Latin America for 2026, you have likely realized that the traditional global playbook… December 11, 2025

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Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.