The New Standard

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Ideas, campaigns, and perspective on public relations and communications across Latin America.

Choosing a PR Agency

How to Choose a PR Agency in Latin America: The 2026 Guide

The New Standard works across eight distinct Latin American markets. A PR agency working here needs local press relationships in each market,… December 5, 2025 Choosing a PR Agency

How to Choose the Right PR Crisis Management Firm in Brazil (And the Top 5 Agencies)

When a reputational threat looms, the speed and precision of your response define your future. PR crisis management is not just about… December 1, 2025 Market Entry and Latin America Strategy

The Power of PR Strategy in International Expansion

PR is the multiplier on international expansion: it turns an unknown entrant into a credible local player before the first sales conversation.… July 25, 2025 Influencer Marketing

Why the Mega-Influencer Era is Over in Brazil and What Your Brand Should Do Next

Brazil’s social media is booming, with the country ranking third in the world as the most online population. Think high level energy,… February 5, 2025 Market Entry and Latin America Strategy

How Brazilian Brands Win at Carnival: Turning Culture into Sales (Spoiler: Yours Can Too)

Why Carnival Isn’t Just Confetti and Caipirinhas Carnival in Brazil isn’t just a party. It’s a cultural obsession that takes over the… January 31, 2025 Crisis Communications

Woman Becomes Overnight Celebrity Due to Airplane Drama

In December 2024, an ordinary flight turned into the unexpected launchpad for Jeniffer Castro’s internet stardom. The drama began when Castro politely… December 16, 2024 Market Entry and Latin America Strategy

You Want to Put That Pistachio Where?

How Social Media Drove Brazil Nuts for Pistachios If you’ve ever wanted to try ultra-processed pistachio cream on a pizza, 2024 is… December 8, 2024 Crisis Communications

“God Forbid a Woman CEO”: how Tallis Gomes Learned the Hard Way that Not All Publicity is Good Publicity

Founder of Easy Taxi and casual misogynist Tallis Gomes is learning the hard way that not all publicity is good publicity. On… September 23, 2024 Corporate Communications and Media Relations

The Impact of Experiential Marketing in Public Relations

In the ever-evolving landscape of public relations, brands continuously seek innovative ways to connect with their audiences, enhance brand loyalty, and generate… May 1, 2024 Influencer Marketing

The Resurgence of Longer Videos on Social Media: Strategy and Impact

In recent years, the landscape of social media content has been dominated by short-form videos, primarily driven by the rapid rise of… April 29, 2024

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contact@tnsagency.com

+55 (11) 3274 7711

The New Standard, Main Office
Rua Estela, 515 · Bloco F, Conjunto 192
Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.