Services

Advertising

Concept to cut.

Integrated campaigns built from one idea and made to travel, concept to final cut, for multinational brands from São Paulo across eight Latin American markets.

  • 01 Campaigns from a single idea One idea
  • 02 360º across the channels that matter 360º
  • 03 One campaign, eight markets 8 markets
  • 04 Concept, production and final cut End to end
  • 05 Spend judged on what it moved Measured
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01 · Concept

One Idea, Made To Travel

We build the campaign from a single idea strong enough to carry across markets, then express it in work that feels native in each one rather than translated into it.

Strategy · Big idea · Platform
02 · Creative

Made To Be Remembered

Art direction, copy and design that turn the idea into film, audio, print and digital, crafted to the standard the brand is judged by.

Art direction · Copy · Design
03 · Production

Concept To Final Cut

Shoots, edits, audio and post, produced end to end with local crews and partners, so the work ships on brief, on time and on budget.

Production · Edit · Post
04 · Media

Where The Audience Actually Is

360º planning and buying across the channels that matter in each market, so the work is seen by the people it was made for.

Media planning · Buying · Channels
05 · Measurement

Judged On What It Moved

Reach, response and outcomes, tracked against the goal, so the spend is read by what it changed, not by how it looked in the deck.

Reach · Response · Outcomes
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How We Work

One Idea, Produced End To End

It starts with a conversation. We map the objective, the audience and the markets, then build the idea, and the campaign, around them.

Local teams from Mexico City to Buenos Aires adapt the work to the culture, media and language of each market, so one idea runs natively in eight of them.

We work on retainer or by project. And advertising rarely travels alone: it connects naturally with public relations, social media and events the moment the campaign launches.

Start a Conversation

Raise The Standard

contact@tnsagency.com

+55 (11) 3274 7711

The New Standard, Main Office
Rua Estela, 515 · Bloco F, Conjunto 192
Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.