Influencer Marketing
Top 5 Influencer Marketing Agencies in Brazil: 2026 Guide
April 12, 2026 · Christopher Suttenfield
The New Standard helps international companies plan influencer campaigns in Brazil and Latin America, including creator selection, briefing and measurement. This guide compares agency service models and questions to ask before choosing a partner.
This guide is published by The New Standard, which is included in the comparison. It reflects our perspective as a PR and communications agency serving international companies in Brazil and Latin America. Use the criteria below to assess each agency against your brief.
How to Choose an Agency for Social Media Influencers
The agency descriptions below draw on published service information checked on 1 October 2026. They are not an independent performance ranking. We have not verified comparable campaign results across all five companies. Confirm the proposed team, scope and relevant evidence directly before appointing an agency.
Ask each prospective partner the same questions:
- Audience fit: What evidence supports the proposed creators’ relevance to your Brazilian audience, beyond follower totals?
- Scope: Who handles selection, outreach, contracts, content approval and reporting? Which tasks remain with your team?
- Measurement: What will count as success, what data will be available, and what cannot reliably be attributed to the campaign?
- Rights and risk: What usage rights, paid amplification, exclusivity, disclosures and escalation procedures are included?
- Commercial terms: Which creator, production, media and agency costs are included in the proposal? Ask for exclusions and approval responsibilities in writing.
For a broader PR agency comparison, see our Top 5 Public Relations Agencies in Brazil.
1. The New Standard (TNS): Strategy First
Service model: Influencer campaigns connected with PR and communications.
TNS works with multinational brands on creator strategy, outreach, negotiation, briefing, content and measurement. Our influencer service connects with public relations, social media and events, with project and retainer engagements available.
For an international brief, ask us to define the target audience, markets, creator-selection criteria, approval responsibilities and reporting scope. The proposal should distinguish the agency’s work from creator, production and media costs. Results depend on the brief and execution; this guide does not promise sales or market-share growth.
2. Spark: Campaign Services and Dedicated Teams
Service model: Project campaigns, ongoing teams and technology.
Spark describes end-to-end campaign services, from creator selection to implementation, as well as dedicated teams for ongoing programmes. Its published offering includes strategy, planning, measurement and technology. Ask which delivery model, team and reporting approach would apply to your brief.
Source: Spark’s service descriptions.
3. MField: Strategy, Creative Content and Creators
Service model: Strategic and creative influencer planning.
MField describes strategic and creative planning for influencer marketing, using content and creators in brand activation. Its published case studies include campaigns for brands entering the Brazilian market. Ask for examples relevant to your audience and clarity on the proposed agency and creator responsibilities.
Source: MField’s services and cases.
4. Squid: Technology and Managed Campaign Services
Service model: Creator technology, strategy and operations.
Squid describes both proprietary technology and managed influencer-marketing services. Its published capabilities include planning, creator selection, production, media and research, alongside tools for approvals and reporting. Ask which services are managed by its team and which require your team’s involvement.
Source: Squid’s service descriptions.
5. Map Brasil: Verify the Current Offering
Verification status: Current services require confirmation.
Map Brasil’s website displayed a maintenance notice when checked on 1 October 2026. We could not verify its current service scope from that source. Before shortlisting it, request an up-to-date service description, relevant campaign examples and confirmation of who would manage your brief. The website’s temporary unavailability is not evidence about the quality of its work.
Source: Map Brasil’s website.
Influencer Marketing Examples in Brazil
Published examples can help you ask better questions, but their reported reach or engagement does not by itself establish sales or return on investment. The examples below are other organisations’ work, not TNS campaigns.
Poise: A Brand-Entry Campaign
In its Poise case study, MField describes using a group of ambassadors for the brand’s arrival in Brazil. The case reports reach, impressions and interactions. Ask a prospective agency how its creator choices connect with the intended audience and how those measures would inform your own brief.
Lu do Magalu: A Virtual Influencer
Magalu Ads presents Lu as a virtual influencer and describes campaigns with Burger King, Mastercard and Uber. This is a different model from hiring independent creators. If considering a virtual personality, clarify ownership, audience fit, production responsibilities and content rights. These examples do not establish that virtual influencers or Carnival campaigns outperform other approaches.
Applying These Examples to a B2B Brief
A consumer activation is not evidence that the same approach will work for an enterprise buying committee. For a B2B campaign, ask for examples involving a comparable audience and buying decision. Agree whether the objective is relevant reach, event participation, enquiries or another defined outcome, and how it will be measured.
Our B2B influencer marketing guide and fintech influencer strategy guide provide further briefing context. Treat these as TNS perspectives, not independent campaign results.
What to Include in Your Brief
Specify the audience, markets, timing and intended outcome. Ask for a creator-selection rationale, itemised scope, reporting limitations and written content rights. Confirm which materials may be reused on your own channels. To discuss these requirements, explore our influencer campaigns service.
Summary: Which Agency is Right for You?
Compare the proposed work and supporting evidence, not just the agency label. Spark, MField and Squid publish different combinations of strategy, creative work, technology and campaign operations. Confirm Map Brasil’s current offering directly. TNS is an option for briefs that connect influencer campaigns with PR and communications.
Give shortlisted agencies the same brief and compare their audience rationale, named delivery responsibilities, costs, rights and measurement plan. A suitable partner should explain both what it can deliver and what remains uncertain.