A Plant Opening,
Heard Across Brazil
We ran the media relations for the opening of Gestamp's eighth plant in Brazil, turning a R$200 million inauguration in Piracicaba into national coverage built on a clear story: a global supplier betting on Brazil's automotive future.
- 01Pieces of coverage24
- 02Earned media valueR$337K+
- 03Positive or neutral100%
- 04Journalist attendance90%
A Global Supplier Bets on Brazil
Gestamp, the Spanish engineering group and a pioneer in hot stamping, was opening its eighth Brazilian plant in Piracicaba: a R$200 million investment built for vehicle lightweighting and electrification. The opening needed to register nationally as a story of confidence in the country's auto industry.
Confidence, Not Just Concrete
We framed the day around a single idea: a global player expanding in Brazil while much of the market pulled back. The executive president carried that message, anchored in jobs, electrification, and a long view on São Paulo's automotive hub.
Online, print, and radio, in Brazil and abroad.
Sentiment-adjusted value across business and automotive trade media, with national and international pickup.
A Front-Page Exclusive
Before the doors opened, we secured Valor Econômico, Brazil's largest and most influential financial daily, ahead of the field. It anchored the campaign: a callout on page one leading to a feature across the Business pages, in the title that Gestamp's customers, partners, and investors read.
Launch Day in Piracicaba
On a cold June morning, Gestamp opened its eighth Brazilian plant. We ran the press operation for the day, turning a R$200 million inauguration into a national story.
The brief was clear: tell the story behind a major industrial investment, a global supplier doubling down on Brazil while much of the industry stepped back. We built the day around one message and made sure the room and the press heard it the same way.
The group's executive president, Francisco Riberas, carried the message himself, anchored by an exclusive interview with Valor Econômico secured days before the event. Having the global chief speak in person signalled how strategic Brazil is to Gestamp.
Working the Room
We kept the press close to the work, on the floor and beside the line, and in the room for the interviews and the official unveiling.
Where the Story Landed
The opening led the business and trade press. Valor Econômico carried it across print and online: a masthead callout on the front page, a second on the Business-section front, and a feature inside, with strong pickup across the automotive trade, radio, and the international press.
The opening ran on five radio stations, among them Rádio Educadora, Rádio Difusora, and Rádio Band, carrying the news to drive-time audiences across the region.
Valor International ran the story in English, putting the investment in front of the foreign investors and partners who follow Brazil's auto sector.
By the Numbers
Coverage reached the business, trade, and broadcast media that Gestamp's customers, partners, and investors follow, with strong sentiment and a front-page anchor in the country's leading financial daily.