Privacy Policy

Who We Are

The New Standard Marketing & Communication LTDA is a public relations and strategic communications agency headquartered at Rua Estela, 515 · Bloco F, Conjunto 192 Vila Mariana, São Paulo, SP, Brazil. For the purposes of the Brazilian General Data Protection Law (LGPD, Law 13.709/2018) and equivalent legislation in the other markets where we operate, The New Standard is the controller of the personal data described in this policy.

If you have any question about this policy or about how your data is handled, write to contact@tnsagency.com. The New Standard's data protection officer (encarregado) under the LGPD is Christopher Suttenfield, reachable at contact@tnsagency.com.

The Data We Collect

When you contact us through the form on this site or by email, we receive the information you choose to share: typically your name, company, email address, and the content of your message.

Like most websites, we also receive technical data when you browse: IP address, browser and device type, the pages you visit, and how you arrived here. This data reaches us through server logs and, in aggregate form, through analytics.

How We Use Personal Data

We use personal data to respond to your inquiries, to prepare proposals and deliver our services, to operate, secure, and improve this website, and to meet our legal and regulatory obligations. We do not use your data for purposes incompatible with these without asking you first.

Legal Bases

Under the LGPD, we process personal data on the following bases: your consent, where you have given it; the performance of a contract or preliminary steps at your request; our legitimate interest in running and promoting the agency and keeping this site secure; and compliance with legal obligations.

Sharing and International Transfers

We do not sell personal data. We share it only with trusted providers that help us run this site and our business, such as hosting, email, and analytics services, always under contracts that restrict what they can do with it. When data is transferred outside Brazil, we rely on the safeguards required by the LGPD.

Data Retention

We keep personal data only for as long as it is needed for the purposes described in this policy or for as long as the law requires. After that, it is deleted or anonymized.

Your Rights

The LGPD gives you the right to request, at any time:

• Confirmation that we process your data
• Access to the data we hold about you
• Correction of incomplete, inaccurate, or outdated data
• Anonymization, blocking, or deletion of unnecessary or excessive data
• Portability of your data to another provider
• Information about the entities we have shared your data with
• Revocation of consent you have previously given

To exercise any of these rights, write to contact@tnsagency.com. We will respond within the timeframes set by the applicable law.

Cookies

This site uses essential cookies for core functions, such as remembering your language preference. With your consent, we also use Google Analytics 4 to understand how the site is used and Google Ads to measure the performance of our advertising. These tools set cookies and process usage data only after you accept them in the consent banner shown on your first visit. You can change or withdraw your consent at any time through the Cookie Preferences link in the footer, and your browser also lets you block or delete cookies; the site remains usable without them. Records of consent choices are kept as required by the LGPD.

Children

Our website and services are directed at businesses and professionals. We do not knowingly collect personal data from children, and if we learn that we have, we will delete it.

Changes to This Policy

When this policy changes, the new version is published on this page and the date at the top is updated. If a change is significant, we will make that clear.