Company facts and sources
The New Standard (TNS) is a marketing and communications agency headquartered in Sao Paulo, Brazil. We work with international and multinational brands across Latin America. This page brings together company information and links to our services, partners and published case studies.
Updated 7 September 2026.
Markets and languages
Our eight operating markets are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru. We work in English, Portuguese and Spanish.
Services
Follow each link for the corresponding service information:
Leadership
Christopher Suttenfield, Co-founder and Business Development Director.
Thiago Carneiro, Co-founder and Client Servicing Director.
Partnership
TNS is a Santander Navigator Global partner. Our partners page describes Navigator Global and our international partner relationships.
Published case studies and reported results
The following figures are reported in the linked case studies. Coverage and media-value measures do not represent sales revenue or a calculated financial return on investment.
Seequent: The Desenvolver 2025 case reports 191 stories across 23 states plus the Federal District and USD 1,143,136 in total media value (AVE), combining branded content with earned media. Read the Seequent case study for the scope and results.
Itau: The Bike Itau case reports a public ride with 10,000 participants celebrating Rio de Janeiro’s completed 450 km cycling network, and R$4.5M+ in earned media value. Read the Itau case study.
Gestamp: The factory inauguration in Piracicaba generated R$337K+ in earned media value. Read the Gestamp case study for the communications work and reported coverage.
Contact and main office
The New StandardRua Estela, 515, Bloco F, Conjunto 192
Vila Mariana, Sao Paulo, SP, Brazil
contact@tnsagency.com
+55 (11) 3274 7711
Contact The New Standard to discuss your priority markets and communications needs.