The New Standard

How Seequent Strengthened Its ESG Narrative and Institutional Presence Through PR

We generated over R$ 6.5 million in earned media for Seequent, the world’s leading geoscience software company. The ESG-focused campaign announced a partnership with Vale as part of the Vale Desenvolver 2025 initiative, aimed at fostering the next generation of geoscientists.

By aligning ESG messaging with a high-impact institutional partnership, the campaign positioned Seequent as a key contributor to talent development and long-term sustainability within the geosciences ecosystem.

The public relations strategy combined narrative building, media relations, and strategic timing to maximize visibility, credibility, and relevance across priority outlets.

You can learn more about Seequent on their website.

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