Experiential PR in Brazil: Why “Phygital” Beats Ads in 2026
If you are analyzing your marketing budget for Latin America, you might notice a disturbing trend. The cost of digital ads (CAC) is skyrocketing, but engagement is flatlining. This is why savvy International Directors are shifting budget toward Experiential PR. Brazil is a unique market. It is one of the most “online” populations in the […]