The New Standard

Why the Mega-Influencer Era is Over in Brazil and What Your Brand Should Do Next

Brazil’s social media is booming, with the country ranking third in the world as the most online population. Think high level energy, meme-fueled humor, and a younger generation that’s permanently glued to their phones. But here’s the twist: Brazilians are done with celebrity influencers. Enter micro-influencers, relatable everyday people who are driving the most viral […]