The Alaska Airlines 737-9 MAX Blowout is a Masterclass in Crisis Communications
On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused rapid depressurization and a terrifying mid-air emergency for passengers and crew. Thankfully, the pilot made a safe emergency landing back in Portland. Immediately, the Alaska Airlines PR machine kicked into action, with the airline’s response a masterclass in crisis communications. […]