The New Standard

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Ideas, campaigns, and perspective on public relations and communications across Latin America.

Corporate Communications and Media Relations

Maximizing Brand Visibility: The Synergy of Event Management and Public Relations

Public relations and event management are two sides of the same coin, each playing a pivotal role in enhancing brand visibility and… April 23, 2024 Crisis Communications

Lessons in Brand Crisis Management: Case Studies from KFC, Samsung, and Bud Light

Crisis case studies from KFC, Samsung, and Bud Light show the same pattern: speed beats polish, the first statement sets the ceiling… February 7, 2024 Market Entry and Latin America Strategy

Amplifying Your Brand in LATAM Markets with Integrated Marketing Communications

In an era where global brands strive to connect with diverse audiences, the Latin American (LATAM) markets have emerged as a dynamic… February 2, 2024 Influencer Marketing

Maximizing Your Influence: The Critical Role of ROI in Influencer Marketing Strategies

Influencer marketing has emerged as a powerful tool for brands looking to amplify their reach and resonate with their target audience. However,… January 31, 2024 Corporate Communications and Media Relations

The Power of ESG Positive Practices: Boosting Your Company’s Reputation

Reputation is everything. It’s not just about profits and products anymore; it’s about how your company impacts the world. This shift in… January 29, 2024 Influencer Marketing

Elevating Social Media: The AI Advantage

In the ever-evolving world of social media, one thing remains crystal clear: artificial intelligence (AI) is driving a significant transformation. As businesses… January 25, 2024 Corporate Communications and Media Relations

Bridging the Gap: Mastering the Symbiosis of Digital PR and Traditional Strategies

In the ever-evolving domain of public relations, the dichotomy between digital PR and traditional strategies has become less of a divide and… January 22, 2024 Corporate Communications and Media Relations

The Strategic Move Behind Netflix and Burger King’s Brazilian Alliance

In a move that exemplifies a smart strategic manoeuvre and cultural insight, Netflix and Burger King have joined forces in Brazil, presenting… January 20, 2024 Crisis Communications

The Alaska Airlines 737-9 MAX Blowout is a Masterclass in Crisis Communications

On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused rapid… January 8, 2024

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The New Standard, Main Office
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Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.