Strategic Insights for Brands Expanding in Latin America
Analysis, trends, and practical learnings on communication, reputation, and regional growth, created by professionals actively working across Latin America’s key markets.
In recent years, the landscape of social media content has been dominated by short-form videos, primarily driven by the rapid rise of platforms like TikTok. However, as we move through 2024, there’s a noticeable shift back towards longer video formats. This resurgence is not just a nostalgic return to the...
Public relations and event management are two sides of the same coin, each playing a pivotal role in enhancing brand visibility and forging meaningful connections with target audiences. By skillfully blending these disciplines, organizations can amplify their message and achieve remarkable results. Here’s how you can harness the power of...
In the world of marketing and communications, brand crisis management remains a pivotal area of focus. For professionals and executives in this field, understanding how to navigate a crisis effectively is crucial. By examining real-life cases, we can glean valuable insights into what strategies work and, just as importantly, what...
In an era where global brands strive to connect with diverse audiences, the Latin American (LATAM) markets have emerged as a dynamic and strategically significant region. The influence of these markets extends beyond their borders, making them a focal point for brands aiming to establish a strong international presence. This...
Influencer marketing has emerged as a powerful tool for brands looking to amplify their reach and resonate with their target audience. However, as with any marketing strategy, the key to success lies in understanding and optimizing the Return on Investment (ROI). Understanding ROI in Influencer Marketing: ROI in influencer marketing...
Reputation is everything. It’s not just about profits and products anymore; it’s about how your company impacts the world. This shift in focus has given rise to Environmental, Social, and Governance (ESG) positive practices as a powerful tool for enhancing a company’s reputation. In this blog post, we’ll explore how...
In the ever-evolving world of social media, one thing remains crystal clear: artificial intelligence (AI) is driving a significant transformation. As businesses and individuals harness the immense power of social platforms, the integration of AI emerges as a critical factor in achieving success. In this blog post, we’ll explore how...
In the ever-evolving domain of public relations, the dichotomy between digital PR and traditional strategies has become less of a divide and more of a confluence. As the industry navigates the digital age, the integration of these two realms is not just a trend but a strategic imperative. Let’s delve...
In a move that exemplifies a smart strategic manoeuvre and cultural insight, Netflix and Burger King have joined forces in Brazil, presenting a national campaign centred around the global phenomenon Squid Game (known locally in Brazil as “Round 6”). This collaboration is not just a testament to innovative marketing but...
On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused rapid depressurization and a terrifying mid-air emergency for passengers and crew. Thankfully, the pilot made a safe emergency landing back in Portland. Immediately, the Alaska Airlines PR machine kicked...