The New Standard

Blog

Ideas, campaigns, and perspective on public relations and communications across Latin America.

The Resurgence of Longer Videos on Social Media: Strategy and Impact

In recent years, the landscape of social media content has been dominated by short-form videos, primarily driven by the rapid rise of… April 29, 2024

Maximizing Brand Visibility: The Synergy of Event Management and Public Relations

Public relations and event management are two sides of the same coin, each playing a pivotal role in enhancing brand visibility and… April 23, 2024

Lessons in Brand Crisis Management: Case Studies from KFC, Samsung, and Bud Light

In the world of marketing and communications, brand crisis management remains a pivotal area of focus. For professionals and executives in this… February 7, 2024

Amplifying Your Brand in LATAM Markets with Integrated Marketing Communications

In an era where global brands strive to connect with diverse audiences, the Latin American (LATAM) markets have emerged as a dynamic… February 2, 2024

Maximizing Your Influence: The Critical Role of ROI in Influencer Marketing Strategies

Influencer marketing has emerged as a powerful tool for brands looking to amplify their reach and resonate with their target audience. However,… January 31, 2024

The Power of ESG Positive Practices: Boosting Your Company’s Reputation

Reputation is everything. It’s not just about profits and products anymore; it’s about how your company impacts the world. This shift in… January 29, 2024

Elevating Social Media: The AI Advantage

In the ever-evolving world of social media, one thing remains crystal clear: artificial intelligence (AI) is driving a significant transformation. As businesses… January 25, 2024

Bridging the Gap: Mastering the Symbiosis of Digital PR and Traditional Strategies

In the ever-evolving domain of public relations, the dichotomy between digital PR and traditional strategies has become less of a divide and… January 22, 2024

The Strategic Move Behind Netflix and Burger King’s Brazilian Alliance

In a move that exemplifies a smart strategic manoeuvre and cultural insight, Netflix and Burger King have joined forces in Brazil, presenting… January 20, 2024

The Alaska Airlines 737-9 MAX Blowout is a Masterclass in Crisis Communications

On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused rapid… January 8, 2024

Raise The Standard

contact@tnsagency.com

+55 (11) 3274 7711

The New Standard, Main Office
Rua Estela, 515 · Bloco F, Conjunto 192
Vila Mariana, São Paulo, SP, Brazil

Public relations and strategic communication agency for multinationals in Latin America, delivering integrated PR and communication solutions from São Paulo across eight markets.